Remember Caitlin Frank, the 15-year-old who said her parents punish her by taking her iPhone away from her. Well, she just told Brand Marketers Summit attendees that when that happens, she turns to her iPad.
“When my iPhone is taken away, I use my iPad,” she said, then gazing out into the audience where one or more of her parents presumably were observing, and quipped. “I’m pretty sure now that’s going to change.”
Joe Mandese is the Editor in Chief of MediaPost, OMMA Magazine and MEDIA Magazine. You can reach Joe at email@example.com.