More Ad Execs Think Facebook Less Important Than Rest-of-Web
Eighty-two percent of brand marketers and ad agency executives now believe that Facebook is less important than the "rest of the Web" (ROW), up from 74% in March, according to the latest results of
a periodic poll conducted by 33Across. The latest poll, which was conducted online in June and was sent to 2,200 brand marketer and agency execs. Among the questions asked was the ratio of time they
spend thinking about Facebook vs. the ROW. In June, 71% said Facebook gets a 20% share, and 11% said it gets a 40% share. In March, 58% said Facebook gets a 20% share and 16% said it gets a 40%
share.
On the other end of the spectrum, Facebook appears to be getting more attention among a minority of ad executives: 15% said they currently spend more time thinking about Facebook vs. only
7% in March.
Facebook: ROW | June 2012 | March 2012 |
| 80:20 | 4% | 0% |
| 60:40 | 11% | 7% |
| 50:50 | 4% | 16% |
| 40:60 | 11% | 16% |
| 20:80 | 71% | 58% |
Source: 33Across "Advertiser and Agency Survey." Base = 2,200 brand marketer and agency executives.
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