BrightEdge Looks Toward Majestic Backlinks
Worthless links drag down a Web site's ranking. Strong link profiles help a site build authority. Having a tool to find the links requires marketers to walk a fine line between black
and white search engine optimization (SCO).
BrightEdge will soon announce it integrated Majestic SEO's backlink engine, which performs daily updates to its Fresh Index, into its S3 global enterprise SEO platform, allowing clients to optimize SEO strategies.
Jim Yu, BrightEdge CEO, points to Majestic's large link map, about 3.8 trillion URLs in its Historical Index and more than 150 billion URLs in its Fresh Index. He said the method the architecture uses to process queries and calculations works well with the S3 platform.
Backlinks, code that connects one Web site to another, remain a critical factor in achieving high search rankings, according to a Searchmetrics study released in June. The number of backlinks remains the factor most strongly tied to positive rankings in both the United States and the United Kingdom.
The site should not have a large number of perfectly optimized links with all the keywords it wants to rank, but rather have a proportion of nofollow’ links that do not convey ranking benefits, and links that contain "stopwords," such "here," "go," and "this."
The "transparent integration" drives a big data stream that helps process recommendations. Automation will force many of these integrations "under the hood." Marketers will simply use the tools built into a dashboard or process.
Other companies focus on improving backlink tools, too. Blekko Engineering Director Robert Saliba explains the improvements to the company's free SEO tools that now continuously update inbound link counts; provides hourly updates for top ranked sites; and revises SEO data like content, metadata, and duplicate text. The company touts indexing more than 4 billion pages and crawls more than 100 million pages daily. The crawler, Scoutjet, lets people see the Internet the way a search engine sees it.
Recent Search Marketing Daily Articles
-
Google Fiber Lives In Smaller Markets May 21, 3:43 p.m.
My Internet speed sucks. I'm frustrated with paying Verizon Fios more than $120 for phone, basic ...
-
Yahoo Abandons Its Conservative Style, Appealing To A Younger Audience May 20, 11:17 a.m.
Search marketers can expect changes at Yahoo that influence the look and placement of paid-search ads ...
-
Search Data Creates Dominance May 17, 3:25 p.m.
Google mines data for future product ideas through connected screens and applications by tapping into everything ...
-
Why Search Marketers Should Follow Google From Search To Results Engine May 16, 2:59 p.m.
Content at the Google i/o conference fills the heads of developers with ideas about innovative and ...
-
How Google's Sensor Networks Affect Advertisers May 15, 12:58 p.m.
Google plans to deploy a series of sensors at the Google I/O developer conference that begins ...
-
Bing It On, Yahoo May 14, 3:02 p.m.
Oh, please. The reports that Yahoo wants to wiggle out of the 10-year deal with Bing ...
-
How Search Becomes The Building Blocks For Online Services May 13, 1:46 p.m.
When engineers build a product, they often begin with a reference design or kit, which contains ...
-
7 Steps To Better Video SEO May 10, 1:10 p.m.
YouTube released plans Thursday that allow channel producers to sell paid video subscriptions that will create ...
-
Money Doesn't Grow On Trees May 9, 11:54 a.m.
If you leave your printed coupons at home, don't want to pay for ink or waste ...
-
Local Search To Increase Ad Views May 8, 11:45 a.m.
My mother sits at the kitchen table and opens the printed Yellow Pages book to find ...
Be the first to comment on "BrightEdge Looks Toward Majestic Backlinks"
Leave a Comment