The Washington Post has partnered with Socialcam to be the official news partner for the Summer Olympic Games on the popular social video app. Under their arrangement, Post reporters in London will use Socialcam to conduct on-the-scene interviews and capture live moments.
People at the Games will also be invited to share their own Socialcam videos, a selection of which will be featured in an interactive map on a new Post site called London Eyes. The site will debut in mid-July and stay up until the end of the Games the following month. The Post is the first API partner for Socialcam, which has had 16 million downloads since launching in March 2011. Read more about branded content on Socialcam here.