Mars Extends Galaxy Into Coffees
Marketing Week , Tuesday, July 10, 2012 10:26 AM
Mars is stepping into the iced coffee market in the UK with the launch of two mocha latte variants under its Galaxy chocolate brand. The Galaxy Café Double Shot Mocha Latte hits Tesco stores nationwide this month. It is Mars’ first move into the iced coffee market, which it claims has grown by more than 40% in Great Britain.
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