CEA Readies Demo Days
The Consumer Electronics Association will launch its third annual “Demo Days” in-store effort this year with a focus around the Olympics.
From July 20-22, the CEO will assist electronic retailers in demonstrating how consumers can improve their Olympics’ viewing experiences via connected TV features. The CEA and its participating retailers will also host events around football programming in August (17-19) and digital audio in September (14-16).
During these events, retailers will set up their showrooms with demonstrations and ready-to-go promotional resources provided by the CEA.