Swagtag: Digitaria Memejacks Comic-Con
With Comic-Con taking place this week in its own backyard, JWT’s San Diego-based Digitaria unit came up with a way to tap into the comic book zeitgeist and promote itself in the process, giving away limited edition t-shirts featuring popular comic book memes.
The agency will distribute 2,000 shirts –- 500 each day of the four-day conference featuring one of four different designs based on characters from Rage Comics (“Forever Alone” and “Me Gusta”), the “Philosoraptor” and “X All the Y” (see below).
"Meme comics are the ultimate conference of technology and nerdery, like inside jokes for the entire Internet community,” states Jim McArthur, the agency’s director of global business development and senior vice president of Digitaria Games.
Locations for the giveaways will be tweeted each day under the hashtag #MemeCon from @digithoughts, and the agency will also be publishing observations about the convention via the Digitaria blog (www.digitaria.com/blog), tweets (@digithoughts or #DigiAtSDCC), on Pinterest (pinterest.com/digitaria) and Facebook (www.facebook.com/Digithoughts).