IPG's Orion, Pitney Bowes Launch Printing Partnership
Interpublic Group is getting into the printing business, via a strategic partnership struck between its subsidiary corporate trade unit Orion Holdings and print and
communications services giant Pitney Bowes.
Through the partnerhip, a new Orion subsidiary has been formed called Orion Printing Worldwide that will offer corporate printing solutions to
IPG agencies and potentially IPG clients. The idea is to streamline printing services costs globally, resulting in savings for both IPG shops and clients.
Two IPG agencies have already signed
on, including shops in the UK and South Africa, per IPG. Their identities were not disclosed, and a rep indicated that the company was not prepared to divulge the shops just yet.
Heading up the new operation, which is based in London, is Global Managing Director Robert Hoad. Before joining IPG, Hoad was purchasing logistics manager at UK retailer Mark & Spencer. Before
that, he was strategic sourcing manager at Barclays Bank.
Brian McMahon, president and CEO Holdings Worldwide, to whom Hoad will report, called the partnership "a unique value proposition" for
sister IPG agencies. “Clients spend a significant amount of money on printed marketing materials, and we know Orion Printing can drive significant savings for them," he stated.
McMahon formed IPG’s corporate trading unit about 15 years ago. It was rebranded Orion in 2009; previously, it was known as Magna Global Trading. The main business acquires and disposes of
unwanted assets from clients in exchange for ad time.
Pitney Bowes was founded in 1920 as a postage meter company, but has since expanded into printing and related communications services.
It is now a $5.3 billion company with 29,000 employees worldwide.
Recent MediaDailyNews Articles
-
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Win Grand Effie May 23, 4:12 p.m.
Videogame marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for Call of Duty: Modern ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with the purchase of a biker ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ...
Be the first to comment on "IPG's Orion, Pitney Bowes Launch Printing Partnership"
Leave a Comment