Adobe Rebrands Efficient Frontier To AdLens

by , Jul 18, 2012, 10:01 AM
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Adobe announced Wednesday it rebranded the multichannel advertising optimization technology acquired from Efficient Frontier. The company named the search-social-display ad platform Adobe AdLens, which it integrated into the Adobe Digital Marketing Suite. The integration aims to provide customers with improved ad optimization, forecasting, and simple deployment.

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