Brand-focused social graph analytics firm 33Across this morning announced a $13.1 million round of equity funding, which it plans to use to “significantly expand” its presence in the advertising and publishing industries.
The funding comes six months after 33Across’ acquisition of so-called “interest graph” tracker Tynt, and its current client roster includes more than 600,000 publishers and more than 375 Fortune 1,000 marketers.
The round was led by new investor Pelion Ventures, with continued support from existing investors Flybridge Capital, Greycroft Partners, First Round Capital, iNovia Capital, Panorama Capital, QED Investors, Metamorphic Ventures, and Great Oaks Ventures. To date, the company has raised more than $26 million in total.
The company said the funds would help accelerate an already healthy rate of growth, noting that revenue grew 468% since it launched in 2008.
“The term ‘social graph’ is more often associated with Facebook than any other technology company,” stated Chad Packard, General Partner of Pelion Ventures. “However, there is a wide-open race underway to determine who will most successfully leverage anonymous social data gleaned from billions of actions taking place across the ‘rest-of-Web’. Clearly, we and our investor partners have placed our bets on 33Across.”