Alcohol Brands Face UK Government Pressure
Ad Age, Friday, July 20, 2012 9:15 AM
Alcohol brands are big sponsors of UK sports events, and teams. TV commercials can air during programs or films as long as no more than 10% of the audience is under 18. That may change as a new government report is suggesting laws banning alcohol brands from sponsoring sports and cultural events, and new restrictions on TV advertising. A Commons health select committee (HSC) blamed the alcohol industry for the $4.7 billion that the effects of excess drinking cost the National Health Service every year.
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