Zite Expands To Windows Phone

Zite has extended its mobile news aggregator app to the Windows Phone platform. The app, which made its debut last year on the iPad, is now also available on the iPhone, Android devices, and the HP TouchPad. The company said the latest version of the Zite app is optimized for Windows Phone devices and takes advantage design principles built into the platform’s Metro interface.

Given the tiny market share of Microsoft’s mobile OS, the move won’t necessarily catapult Zite’s downloads to new heights. Windows Phone’s share of the U.S. smartphone market as of May was 4%, according to comScore data. Despite the rollout of a series of new devices in partnership with Nokia, including the Lumia 900, Windows handsets have failed to gain ground against the iPhone or Android devices.

Still, IDC has predicted that Windows Phone will surpass iOS to become the second most popular most popular smartphone platform worldwide by 2016 after Android, with a 19.2% share. If Zite can wail until then.

Tags: mobile
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