• by Laurie Sullivan  @lauriesullivan, July 24, 2012

What is premium advertising? At the OMMA Premium Display conference in Los Angeles Calif., several industry experts discuss their view on premium advertising. Arthur Chan, SVP Digital Marketing at Palisades MediaGroup, said premium is any sort of ad that elevates the brand name. Adam Kasper, EVP at Havas Digital, defines premium as the real estate, on a highly sought after the page by the consumer and advertisers. Not decided upon by an algorithm. Patricia Galea, Senior VP Digital, Edelman, defines premium ads as qualitative, a deeply engaging experience.