• by Erik Sass , Staff Writer @eriksass1, July 24, 2012

Some clients are still talking about click-through rates, even though these are now widely dismissed as measures of online success, according to panelists discussing "What Is Premium Now?" at OMMA Premium Display. The mention of CTR brought murmurs of disapproval from the audience, and long-suffering expressions on stage. So please, online media industry, invent some other metric/s... for their sakes.