• by Wayne Friedman , Staff Writer, July 24, 2012

Premium display and click through rates aren't a match.

Tamara Bousquet, executive vp and media director of MEA Digital, says that's the rub: How can you call stuff "premium" when people are still talking about click-through rates?

Patricia Galea, senior vp of digital for Edelman says: "It's about getting mini-Super Bowl buy. Click-throughs are gravy."

Concerning click-throughs: "It's a silly metric," says Adam Kasper, executive vp at Havas Digital.