• by Joe Mandese  @mp_joemandese, July 24, 2012

Nana is the nickname Turner Broadcasting System Executive Vice President of Turner/SI Digital Ad Sales Walker Jacobs uses to refer to his grandmother, and he told OMMA (Premium) Display attendees that she is his litmus test for when publishers jump the shark on targeting consumers with advertising via the so-called “audience-buying” marketplace.

Walker calls it the “Nana rule,” explaining, “I assume at some point my grandmother is going to understand all this stuff, and when she does, will all of us feel good about what we have done.”

Spoken like a true grandson/digital publishing guru.