When's the last time you went online to find an ad? A panel of industry experts at the OMMA Premium Display Digital conference in Los Angeles on Tuesday discussed the state of digital storytelling to create emotions. Traditional story telling doesn't allow viewers to jump to the middle or the end of the tale, but search and social do, making digital storytelling non-linear. Marketers need to learn how to integrate search and social media. Don't just tell consumers about the product, but what the brand stands for and how they fit into that story.