What's Next For GroupM Next? Pinterest Analytics Deal
GroupM innovation unit GroupM Next just announced a licensing agreement with visual social media marketing start-up Curalate to provide clients of GroupM media agencies (Maxus, MEC, MediaCom and
Mindshare) with engagement analytics on the social platform Pinterest. The deal gives GroupM agencies and clients access to data on the top image and Pinterest analytics tools.
GroupM Next said it will "absorb" the licensing fees, making the social analytics tool available to clients for a defined period with no pass through costs.