News Brief

Joel Brodsky To Conduct Symphony, Tapped As Chief Research/Insights Officer

Joel Brodsky has joined Symphony Adanced Media as chief research and insights officer. He joins from MarketShare Partners, where he was vice president, analytic insights.

Symphony, which is developing an around of advanced media research and analytics products and services, recently was commissioned by the Coalition for Innovative Media Measurement (CIMM) to develop a new method for cross-media ad effectiveness measurement.