• by Erik Sass , Staff Writer @eriksass1, July 25, 2012

"We're probably decades away from a standard" for online audience data, according to Richard Notarianni, creative director, Media Euro RSCG, and other panelists chime in that basic terms like visitors and page views are still up for debate. There's always the chance, of course, that standardization will happen by itself.  But probably not.