News Brief
WOMMA To Issue Social Media Guidelines
Aug 3, 2012, 9:31 AM
The Word of Mouth Marketing Association will issue a new edition of the "WOMMA Guide to Social Media Discoure" on Aug. 14 that details the do’s and don’ts of creating ethical programs that comply with FTC requirements. If a program is not compliant, the FTC can take disciplinary action against brand and agencies involved in the program.
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