Heinz Goes With Spotify
Heinz has launched a Spotify play button on its Facebook page in the UK. The brand wants its fans to compile summer playlists to build on the association between its sauces and the year’s warmest months. Heinz has posted 110 songs on the Heinz Tomato Ketchup Facebook page, with consumers able to vote for the five they would like to keep. The end marketing result will be an “Ultimate Summer” playlist featuring 40 tracks.