Zel Named El Rey CEO
El Rey Network, the English-language cable channel targeting young Hispanics, has tapped former Telemundo executive Antoinette Alfonso Zel as CEO in advance of its September 2013 debut.
The network also has former NBCUniversal executive Dave Cassaro as part of its launch efforts, helping develop the affiliate relations and ad
sales operations.
Comcast has committed to offering the general entertainment network as part of a commitment to carry several minority-owned channels as a condition of government
approval of its NBCUniversal merger.
Other networks are spearheaded by Magic Johnson and Diddy Combs.
Filmmaker Robert Rodriguez, known for the “Spy Kids”
franchise and “Desperado,” is the founder of El Rey.
Alfonso Zel has been the worldwide president of agency La Comunidad since 2008, where clients have included
several Coke brands and Disney. She had been a senior executive vice president in strategy at Telemundo, where she re-launched mun2, the bilingual network targeting the audience El Rey wants. She
previously was president of MTV Networks Latin American operations.
Cassaro will lead the launch team working with Alfonso Zel, helping bring aboard executives to lad various
initiatives. Cassaro has held top sales positions at Comcast-owned networks before and after the NBCU merger.
“Having worked with marketing executives across a spectrum of
consumer product categories,” Cassaro stated, “El Rey represents an invaluable opportunity to create unique advertising solutions that will reach two critical demographics: the coveted 18-
to-34-year-old and the Latino viewer.”
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Zel Named El Rey CEO"
Leave a Comment