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'NY Times' Experiments With Contextual Multimedia Online

The New York Times has been experimenting with what it calls "quick links" -- mulimedia embedded within an online story so readers can see, for example, a very short video clip that expands the narrative without interrupting its flow.  The newspaper has been using it selectively -- only about six times so far, according to Justin Ellis -- in part because it "doesn’t have a standardized process for using the links yet; in the handful of stories where they’ve appeared, they’ve had to be handcoded each time."

"In the case of Amy O’Leary’s look at sexual harassment against female online gamers, there are key parts of the story that can be referenced in video; watching a creepy guy smell a female gamer does something that reading about it can’t," writes Ellis.

Read the whole story at Nieman Journalism Lab »

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