Yahoo has struck gold again at the Olympics. The Web giant said today its coverage of the London Summer Games had so far (through Aug. 6) generated doubled the page views of both the Vancouver and Beijing Olympics combined. Yahoo's Olympics-related content, anchored by a dedicated Olympics site, has drawn 2 billion page views across the desktop, mobile phones and tablets.
Through the end of July, which spanned the opening days of the Games, Yahoo's Olympics programming drew 80 million unique viewers.
Yahoo optimized its Olympics coverage for browsers on all three screens and leveraged properties such as its IntoNow app to deliver second-screen viewing options like medal counts, athlete bios and schedules synchronized to to the Games on TV. Cross-platform programming has also paid off for NBC Universal, which has exclusive broadcast rights to the Olympics.
The network said last week it had seen nearly a 200% rise in total video streamed to 75 million, with over a 300% rise in live streams to 34 million. It has also been averaging of 31.5 million unique viewers on laptop/computer use versus 29.1 million uniques at the Beijing Games.