Around the Net
Rocket Scientists As Marketers
- Forbes, Friday, August 10, 2012 10:20 AM
NASA is back under the limelight with the Mars rover Curiosity, which successfully landed this week. The mission was needed to make NASA relevant again to the American public. They succeeded by doing things like humanizing the rover with a Twitter account; making it fun and instantly hip with NASA engineers as cool personalities; licensing it out to Nabisco and Angry Birds, for example.
