What Yahoo's SEC Filings Tell
Yahoo CEO Marissa Mayer will receive an annual base salary of $1 million, subject to annual renewal, and an annual bonus under Yahoo's Executive Incentive Plan with a target amount of 200% of base
salary, according to a recent 10-Q filing with the United States Securities and Exchange Commission (SEC).
That bonus will require Mayer to dig into her engineering expertise and Google background, especially if she plans to revive Yahoo's search ad business. Doug Ammuth, analyst at J.P. Morgan, agrees that a refocus on search and communications will require some investments, but also an increase push in engineering to compete with Google and Facebook. The company faces advertisers looking for ways to sort and drive more data through technology to make better ad-buying decisions. "Ms. Mayer is examining a renewed focus on Yahoo!'s search business," he wrote in a research note.
In the July 20 SearchBlog, "Will Yahoo Turn to Google if Microsoft Search Alliance Fails?" I speculated about what Yahoo might do if the alliance with Microsoft fails to produce the search revenue per share. Expect Yahoo to announce its plans and search strategy by the end of this year -- likely sooner than later.
On Thursday, Yahoo said Mayer is reconsidering a plan to pay shareholders billions of dollars from an anticipated windfall later this year, as part of an attempt to get the company on the correct track, according to Bloomberg Businessweek.
No doubt Mayer will earn her keep. An 8-K SEC filing describes Mayer's intent to review with the Board of Directors the company's growth and acquisition strategy, the restructuring plan that began in Q2 2012, and the company's cash position and planned capital allocation strategy. This review process may lead the company to reevaluate the process and plan.
Recent Search Marketing Daily Articles
-
Search Engines Flocking To Mobile Focus On Local June 18, 4:50 p.m.
Local search continues to be the focus of engines looking to capture market share. Blekko and ...
-
Search Signals From Balloons June 17, 5:03 p.m.
Google scientists believe hot air balloons can lead to a truly connected worldwide Web. The latest ...
-
How Storytellers Influence Change June 14, 1:36 p.m.
In May, Google introduced the Engagement Project, which analyzes "how" youth today view advertisements and marketing ...
-
Really - Cloud Computing Is Safe, Secure. Honest June 13, 1:04 p.m.
Edward Snowden didn't just reveal a top secret U.S. surveillance operation, but rather opened the eyes ...
-
Misconceptions Between Marketers' Perceptions, Consumers' Behavior June 12, 12:52 p.m.
There's a disconnect between marketing executives' perception of how consumers like to engage with brands and ...
-
Apple Siri Defaults To Bing June 11, 1:48 p.m.
A new Apple-Bing relationship could mean the start of something sweet for brand marketers. A deal ...
-
Tips On Structuring Tomorrow's Search Marketing Department June 10, 2:11 p.m.
The next version of the marketing department will require a multichannel strategist to lead the company ...
-
Do Duplicate Leads Benefit Or Hinder Performance? June 7, 12:16 p.m.
Duplicate leads have a higher value than previously believed, according to a new study released this ...
-
Yandex Makes Search Queries The Destination Rather Than The Journey June 6, 4:08 p.m.
It could become every brand advertiser's dream: Keep searchers on query pages longer than a few ...
-
When Showrooming Requires A Mobile Search App June 5, 4:07 p.m.
Disruptive technologies tend to modify business models. The mobile phone created a hotbed for advertisers looking ...
Be the first to comment on "What Yahoo's SEC Filings Tell"
Leave a Comment