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Stride Gum Mint Goes Apple

An inspired rip-off of the Apple mien, Stride gum has created an Apple for Mint. Starting with a billboard in SoHo right near the Apple store, displaying only a date, “08.13.12,” and clues seemed to point to Apple. The effort, via the London office of Wieden & Kennedy, includes an ad for Mintacular gum that plays with Apple's product iconography on The Onion and the Stride Facebook page, which has three million followers, and on YouTube.

Read the whole story at New York Times »

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