Late-Night NickMom Debuts In October
late-night TV moms? Viacom's Nickelodeon believes it will find them.
Starting October 1, four-hour, late-night TV programming block NickMom will air on the Nick Jr. channel from 10 p.m. to 12 a.m. (ET) and replay from 12 midnight to 2 a.m. (EST).
The new TV block starts up with some basic female-skewing marketers in tow, including Reckitt Benckiser, General Mills, Johnson & Johnson, and Target. Viacom says deals include brand integration, content development and sponsorships across both the NickMom TV block and NickMom.com site.
The TV programming block will feature talk shows, stand-up and sketch comedy, docu-series and other original long- and short-form programming. The block starts with four new series.
* "Parental Discretion with Stefanie Wilder-Taylor" (26 episodes) is a studio based-show featuring interviews, video commentary, monologues and panel discussions with hidden camera, "mom on the street" and sketch comedy.
* "MFF: Mom Friends Forever" (20 episodes) is a docu-comedy series that goes inside the world of two moms, best friends from St. Louis, Mo., who juggle work, kids, relationships and other life factors.
* "NickMom Night Out" (26 episodes) is a stand-up comedy series that takes moms out for a night at a comedy club.
* "What was Carol Brady Thinking?" riffs off "The Brady Bunch" mom. Graphic overlays allows viewers to read Carol Brady's thoughts throughout each "Brady Bunch" episode.
Coming in the first quarter of 2013 is "My 63 Moms," a new docu-comedy TV series that will begin with 13 episodes.