Mountain Dew Launches Malt
Convenience Store News , Thursday, August 16, 2012 9:30 AM
Mountain Dew will offer the "first batch" of its new malt-flavored soda, Johnson City Gold, for a limited time in select Kroger stores across the Midwest. Then on Sept. 1, it will arrive in 7-Eleven stores in Denver and Charlotte, N.C. Fans of Mountain Dew will have a chance to rename and redesign the package for the beverage's "second batch" to best represent one of six U.S. regions – South, Southwest, Northwest, Northeast, Great Plains and Great Lakes -- and the opportunity to see their creation on store shelves in 2013 when the product launches nationally.
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