IPTV Push For Multiscreen Viewing
As with other multichannel TV providers, IPTV companies delivering TV and other content will aggressively move to offer more multiscreen viewing
over the next year.
A Infonetics Research survey found that 83% of cable, satellite and telco TV operators plan to offer some type of multiscreen viewing -- PC, smartphone or tablet -- by
2013. Infonetics notes that those participating in its survey usually deliver linear broadcast TV over a IP network.
But when it comes to some top Internet-based video platforms, research
has revealed that many IPTV service providers do not support -- as yet -- streaming services such as YouTube, Hulu, or Netflix. In addition, only a minority of IPTV operators -- one-third -- currently
offer social media connections with the TV set.
For IPTV companies and others, Infonetics believe one of the growth areas will continue to be subscription video-on-demand (SVOD) services.
83% of Infonetics respondents offer SVOD premium channels like HBO, Showtime, and Starz, and libraries of first-run movies. This activity will rise; by 2013, 89% of operators will have some form
of SVOD.
Jeff Heynen, directing analyst for broadband access and video at Infonetics Research, says: “Because it’s so challenging to differentiate on content, pay-TV providers
are looking to stand out from their competitors by offering additional services and features, such as multiscreen viewing, social networking and content discovery and recommendation services."
Recent MediaDailyNews Articles
-
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ... -
Speculation About TWC, Charter Merger Continues June 17, 11:30 a.m.
Strong speculation on Friday about a possible merger between Time Warner Cable and Charter Communications -- ... -
Second-Screening Posts Modest Results In Sports June 17, 7:15 a.m.
Second-screening remains slow out of the gate for sports viewers, according to new research. Results show ... -
Weber Departs AT&T Role Overseeing U-Verse Content June 14, 9:58 p.m.
Jeff Weber, president of content and advertising sales at AT&T, has left the position. Weber oversaw ... -
Univision Expects 15% Upfront Gain, Could See $2.1B June 14, 5:40 p.m.
U.S. English-language broadcast networks continue to suffer under the weight of slightly lower upfront volume overall. ... -
Bauer To Launch 3 New Titles In Fall June 14, 4:21 p.m.
Amid declining ad pages and stagnant or declining circulation, you don’t hear much nowadays about big ... -
S&F Appeals WPP Suit, Sues NDTV June 14, 4 p.m.
The law firm Sabharwal & Finkel, which last month lost its libel suit against WPP CEO ...
Be the first to comment on "IPTV Push For Multiscreen Viewing"
Leave a Comment