Dos Equis Gives New Meaning To Mobile
Dos Equis is hitting the streets with the Dos Equis Mobile Academy, a fleet of seven different food trucks.
Delicacies include alligator tail empanadas in Miami, a jellyfish baguette in Dallas, or grilled kangaroo in Houston.
Like the recent launch of the Most Interesting Academy, the mobile effort aims to engage fans through interesting, engaging and adventurous experiences.
The effort is being promoted at MostInterestingAcademy.com and on Twitter at @DosEquis.
Each Mobile Academy truck will have an individualized menu with a
corresponding cultural ritual, Culinary ambassadors will be present at every Mobile Academy stop to provide extensive background on the culture and regions represented.
The Dos Equis Mobile Academy will be at various locations from 11 a.m. to 2 p.m. in seven cities nationwide: Chicago from Aug. 21 to 30 and from Sept. 12-22 in Dallas, Houston, Miami and Phoenix. From Oct. 3-13 the truck will be in San Diego and San Francisco.
"We've got a great selection of local chefs that we're partnering with across the country, and can't wait to flip the script to bring fans a new take on the traditional food truck experience," said Nipa Parekh, senior brand director at Dos Equis, in a release.
As part of the Most Interesting Academy, Dos Equis will also
reward adventure seekers with the chance to bring their most ambitious dreams to life through the "Stay Thirsty Grant" competition. Dos Equis will offer applicants the opportunity to realize their
dreams. Each grant can have a value of up to $25,000.
Consumers can learn how to apply for the Stay Thirsty Grant at MostInterestingAcademy.com, by hitting "Like" Dos Equis on Facebook (Facebook.com/DosEquis), or following Dos Equis via Twitter (@DosEquis).