Commentary
The Digital Buzz Contraction Du Jour: SoLoMo
- by Joe Mandese @mp_joemandese, August 22, 2012
According to Mobile Insider Summit authors panel moderator Richard Krueger, the contraction is actually a three-for: SoLoMo, which stands for, “social, local, mobile.”
It’s “just another buzzword for what we are talking about: converged media,” responded Hill Holliday’s Mike Proulx.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
