Majority Of App Users Ready For Holiday M-Commerce, Could Punish M-Laggards
As retailers online and off ramp up their mobile efforts for what promises to be the hottest m-shopping season yet this holiday, consumers are more willing than ever to buy products via
their devices this year. According to a survey of 2,200 U.S. adults by API platform Apigee and Harris Interactive, 57% of mobile app users say they would consider making holiday purchases on their
mobile devices.
In fact, retailers should be forewarned that users themselves are bringing mobile expectations to the holiday shopping game, with 54% saying that the absence of a mobile-friendly presence by a retailer may have consequences. Almost a third of those surveyed said the lack of a retail mobile site or app might lead to a wasted trip to store that didn’t have what the buyer wanted.
The hot list of categories most likely to see m-purchasing by consumers is not surprising, but impressive. When asked to consider which kinds of gifts they would buy via devices, almost a third of app users were interested in m-commerce.
Books 32%
Electronics 31%
Gift Cards 27%
DVDs/Blu-ray Discs 26%
Clothing 24%
Toys 20%
Proximity, pricing and bargain hunting appear to be key drivers of m-commerce among consumers, according to the research. When asked to define the advantages of m-shopping and m-commerce, app users cited most often (50%) the power to browse for deals anywhere, while almost as many (48%) liked the ability to run price comparisons in-store. More than a third (40%) felt store locators were a mobile benefit, and 38% were looking to redeem e-coupons.
In addition to being concerned that they might miss out on deals because their retailers are not m-savvy, 19% of consumers also felt that the absence of mobile-ready sites makes the merchant seem “old-fashioned.”
Recent Mobile Marketing Daily Articles
-
B&N Nook: Let's Try That Again May 6, 8:17 a.m.
Barnes & Noble is trying to come at the tablet market yet again this week with ... -
Robert Scoble Doesn't Want To Take His Google Glass Device Off...Ever April 29, 9:05 a.m.
Longtime industry analyst Robert Scoble has been giving his readers some unique insight and perspective on ... -
Smartphone Shipments Pass The Halfway Milestone April 26, 9:20 a.m.
While smartphone shipments and ownership in the U.S. achieved a majority penetration a while ago, the ... -
Twitter Does Stand-Up In New Comedy Central Project April 24, 9:08 a.m.
Mel Brooks on Twitter? The fabled 2000-year-old man will in fact get his own handle and ... -
Summly Built Into Updated Yahoo App April 23, 12:50 p.m.
Yahoo made a splash last month when it acquired Summly, the startup launched by U.K.-based 17-year-old ... -
ACLU Joins The Fight Against Android Fragmentation? April 22, 9 a.m.
Developers frustrated by the fragmented Android hardware terrain got an unlikely ally last week in the ... -
LinkedIn Launches Major Mobile App Upgrade, Leads With Content April 18, 9 a.m.
While Facebook and Twitter have been following the majority of their users as they migrate to ... -
Google Adds Quick Links, Quick Views To Mobile Search Results April 17, 8:21 a.m.
In an effort to make mobile search results for users closer to the information they seek, ... -
Facebook Home Features Coming To iOS April 17, 8:21 a.m.
Facebook Home may not be coming to iOS, but some features of the software overlay for ... -
LinkedIn Buys Pulse For $90 Million April 12, 2:10 p.m.
LinkedIn on Thursday confirmed that it had acquired newsreader app Pulse as it seeks to offer more content ...
Be the first to comment on "Majority Of App Users Ready For Holiday M-Commerce, Could Punish M-Laggards "
Leave a Comment