Commentary

HP totally knows the DJ

HP celebrated the launch of Spectre at CES with an exclusive concert by Tiesto, a founding father of the electronic dance music genre, which was streamed live on Twitter -- the first time Twitter ever did something like that.  Natalie Malaszenko of HP: "Geeks dancing is a wonderful thing." And Tiesto's loyal fan base got to tune in online.  Subsequently other artists have been asking Twitter to do similar events. Oh and, also, they sold a bunch of Spectres.

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