MEC Tapped To Promote Singapore Abroad
The Singapore Economic Development Board has selected WPP’s MEC as its media agency for a new $10 million campaign designed to attract foreign businesses to the Asian island
nation.
The award came after a formal review that also assessed creative and digital duties. Independent shop The Secret Little Agency won the creative assignment, while
Omnicom’s TBWA won digital chores. The appointments are effective Sept. 1, and the contract period is 19 months, with an option to extend up to 24 months, per the client.
WPP’s JWT and XM were the creative and digital agency incumbents, respectively. MEC was the media agency incumbent.
The scope of work involves developing and implementing
integrated marketing campaigns to position Singapore as an attractive business location globally, with a focus on the U.S. as a key market.
“Marketing Singapore as a home for
business, innovation and talent is a challenging task, and we look forward to the next phase of partnership with all three agencies,” stated Myrna Poon, director of marketing and communications
at the Singapore Economic Development Board.
The review was launched in April and a total of 21 shops competed. The agencies were assessed through a two-round process. Agencies
submitted their credentials, case studies and completed a test assignment in the first round. Shortlisted agencies participated in so-called “chemistry meetings” with the client and
completed a second assignment during the second round.
For MEC, it was the second win disclosed this week. Earlier, it was awarded global media planning and buying duties for UK-based
retailer Mulberry.
The search process was managed by R3.
Recent MediaDailyNews Articles
-
Fox May Stream Super Bowl On Authenticated Basis June 19, 9:04 p.m.
The past two Super Bowls have been streamed free online, but Fox may offer a type ... -
Univision, 'Variety' Team For Original Content June 19, 5:43 p.m.
Reflecting the growing size and importance of the U.S. Hispanic market, TV broadcasters have been moving ... -
UK Ad Spend Forecast To Hit $20B June 19, 5:40 p.m.
The pace of ad spending in the UK is picking up. Measured media expenditures in the ... -
3 Innovation Lions Awarded, Barbarian Grabs Grand Prix June 19, 1:33 p.m.
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category ... -
Cable Upfront Begins, Final Take Projected At $9.8B June 19, 12:07 p.m.
Following most of the broadcast upfront deal-making, many cable networks have been inking and completing upfront ... -
Shazam Launches Service To Measure TV Campaigns June 19, 10:49 a.m.
On the heels of other social media apps looking to help out TV brand advertisers with ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:16 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
Cannes King: Omnicom Earns Most Medals, Media Agency Of Year June 19, 9:34 a.m.
Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, ... -
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ...
Be the first to comment on "MEC Tapped To Promote Singapore Abroad"
Leave a Comment