Out To Launch

CrateAndBarrelCrate & Barrel is launching a TV campaign Sept.10 to coincide with the brand’s 50th anniversary. The company seeks to forge a bond between everyday life experiences and Crate & Barrel products. Each story is told with words echoing the brand’s signature Helvetica font and ampersand. In “Now&Forever,” a couple’s budding relationship begins with cocktails&jitters and ends with flute&toast. See it here. A group of friends transform Thanksgiving into “Friends&Giving” in the next ad, seen here. It’s a new tradition of potluck meals and rookies in the kitchen -- but spending quality time with those you love is priceless. In the final ad, a grandfather and grandson bond by relaxing on the sofa, sharing stories and drinking Scotch. Watch it here. TBWA/Chiat/Day Los Angeles created the campaign.

LittleCaesarsLittle Caesars launched a pair of TV ads promoting its $5 Hot-N-Ready pepperoni pizzas. At a costume party, a woman dressed as a princess talks to a horse’s head and legs. When she tells the duo about Little Caesars’ $5 pizzas, the two ride off into the desert, not stopping until a hot pizza is theirs. The party food must have been pretty bad. See it here. One man gets so excited about avoiding a line or calling ahead for a pizza that he tries to pull a Brandi Chastain inside the store. A Little Caesars employee quickly tells him to keep his shirt on. Watch it here. Barton F. Graf 9000 created the campaign.

VelveetaI’m pretty sure I liked the Blacksmith, and his sexy voice, much better than Velveeta’s new spokesman -- aptly named, “that guy you know.” But, Velveeta is targeting men this time, so my opinion scores low. “Eat Like That Guy You Know" promotes Velveeta Shells & Cheese and that ubercool guy you know with the perfect job, girlfriend and life. This first TV spot shows a suave guy who works at the mall, flying toy helicopters around and dating the local hottie. In his downtime, he eats liquid gold and enjoys the good life. See it here. There’s also an accompanying Website, EatLikeThatGuy.com, where users can send a prepared, or customized, note to a guy via Twitter or Facebook. Prepared gems include: “Eat like that guy you know that wears a puka shell necklace that his ex-girlfriend gave him” and “Eat like that guy you know that always times the stoplights just perfect.” Wieden + Kennedy Portland created the campaign.

LouisVuittonLouis Vuitton brings a classic game to life, adding a trendy, fashionable flair to “Spot the Difference.” Two almost identical videos promote the Yayoi Kusama for Loius Vuitton collection at Selfridges London. Each video was shot in a single take and stars fashion blogger Bip Ling acting out a poem written by Kusama. There are five differences in the videos. I watched each video numerous times, until I located each one. Eagle-eyed video watchers can submit the differences for a chance to win a special edition of Lewis Carroll's “Alice's Adventures in Wonderland,” illustrated by Kusama. See the videos here and here, directed by Ehsan Bhatti and produced by White Lodge.

VegasI have been waiting for Las Vegas to counter back with an ad campaign defending Prince Harry’s right to have a good time in Sin City while calling for a ban on partying with those who broke the cardinal rule of “What happens here, stays here.” A print ad doesn’t call for the rulebreakers’ heads – it is 2012 – but rather a worse fate: no VIP access; no bikini-clad women; no awesome food and drink. These peeps are boycotted, whoever they are. Copy reads: “We are asking for a shun on these exploiters of Prince Harry. We shall boycott partying of any kind with them.” See it here, created by R&R Partners.

TostitosTostitos turns a presidential debate with bickering sides into “One Party.” During a heated moment where one nominee accuses the other of flip-flopping, the Tostitos spokesbag moseys down the aisle, carrying chips, salsa and queso. Everyone joins forces to eat, ballons drop and dancing begins. Food does bring people together. Watch it here, created by TBWA/Chiat/Day Los Angeles.

 

MitsubishiThese two politically opposed lovebirds also disagree on almost everything else -- even the temperature of their house. James Carville and Mary Matalin are starring in an ad for Mitsubishi Electric Cooling & Heating, running on CNN, Fox News and during ABC and CBS convention coverage. Mitsubishi Electric ductless HVAC system proves a worthy solution for the couple who want comfort and cost-cutting. The hot-blooded Carville asks Matalin why she changed the temperature and she responds, “I thought you were for change.” He quips, “The issue in this house is my comfort.” Matalin replies, “It’s the energy bill, stupid.” See the ad here, created by Ames Scullin O’Haire.

JohnsonvilleJohnsonville Sausage introduced grillers to the Brattender in a series of videos on the brand’s Facebook page. This guy is a traditionalist, so don’t try to pass some weird combination of faux meat shaped as a sausage his way. One pal does in “Toficken dog,” and the Brattender cooks it on the side of his grill, not on top, like the real Brats. See it here. The Brattender creates a hot tub for Brats in “Brat Tub.” On top of his grill is a batter of beer, butter and onion where he cooks his brats. Watch it here. Cramer-Krasselt/Milwaukee created the campaign.

DarkSkyAppRandom iPhone App of the week: The Dark Sky App can tell you when it will rain or snow up to an hour in advance, in case you’re wondering if you can sneak in a quick run or walk your dog. The app works on a local level, touting it can predict when it will start raining at your house, how long it will last and how much of a break you will get in between storms. Dark Sky costs $3.99 in the App Store.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Tacos, Winks, Emoji And More From American Greetings Via Mullen

    Apparently America has been clamoring for a taco emoji and finally a brand has stepped up and delivered. JustWink by American Greetings, with help from its agency Mullen, has created a socially-shareable taco emoji called Wink! It will be  available on the Apple Watch today as part of the justWink ...
  • NEW! "Style By Method" From Essence

    Method, the eco-friendly fabric and personal care products company, has launched “Style by Method” a brand campaign from the marketer’s digital AOR, Essence. The campaign promotes the brand’s new 4x Concentrated Laundry Detergent. It features original content to highlight how women can maximize, care for and style their wardrobe and ...
  • NEW! Victoria Secret Angel Ambrosio Is The New Face of Dafiti

    Dafiti, the big Latin America online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and has signed Brazilian models Alessandra Ambrosio and Marlon Teixera to “embody the style of the brand.” Ambrosio is also one of Victoria Secret’s “angel” models and currently ranked 8th on the Forbes ...
  • NEW! See Things Better-True North's New Adlens Spot

    New York-based ad agency True North Inc. has launched its first TV spot in Mexico for client Adlens, marketers of adjustable focus eyewear. To enhance authenticity, the agency shot the ad in Monterrey, Mexico, casting locals (most with no acting experience), and working without a script. The agency tapped Aurora ...
  • NEW! DC To Winter Weary New Yorkers: Come Visit!

    Last year, Washington DC estimated that it had 19.3 million tourists and the region is hoping for even more this year, particularly during the spring. In order to encourage visitors, Destination DC, the lead tourism marketing organization for the nation’s capital, teamed with ad agency Fuseideas to introduce "Spring in ...
  • NEW! O&M, Tiffany 'New York Minute' Spot

    Ogilvy & Mather has created a new spot for Tiffany, “New York Minute,” that promotes a new watch while celebrating New York’s reputation for being an if-you-can-make-it-here-you-can-make-it-anywhere kind of place. The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of ...
  • NEW! HBO's 'Entourgage' Meets 'Star Wars' In New Send-Up From The 'Toasty' Minds At Quiznos

    Quiznos has released its latest Toasty.TV Original Parody called ‘Startourage’ a spoof of both HBO’s Entourage series and the Star Wars film franchise. In this latest piece of branded content from the fast food chain, the lusty lads from Entourage, led by actor Vince are making a Star Wars film. ...
  • NEW! Target And Chandelier Launch 'Life is a Party' Campaign

    Target's largest designer collaboration to date with Lilly Pulitzer launches April 19 and to celebrate the partnership, Target and its agency Chandelier are introducing a marketing campaign that depicts a party in honor of Lilly Pulitzer’s festive spirit and manifesto: “Life is a Party.” Creative agency Chandelier concepted and developed the integrated ...
  • NEW! Saucony's New 'Seeker' Campaign From Mechanica

    What do an astronomer, a chef and a former pro soccer player have in common? They’re the seekers and runners featured in Seeker, Saucony’s newest global brand campaign, developed by ad shop Mechanica. The new multimedia campaign posits that “you can’t find your strong if you’re not looking for it.” The campaign, ...
  • NEW! TrueCar Launches Social Campaign Tied To "True Love" TV Spot

    TrueCar, the car buying service that bills itself as "the negotiation-free car buying and selling mobile marketplace," with the help of ad agency Tiny Rebellion has launched a new social campaign, to “thank” the furry friends that starred in their latest TV spot, True Love , featuring Owen Wilson as the voice ...
>> Out to Launch Archives