From Beyond, Julia Child Sues Thermador

Boston Globe, Thursday, August 30, 2012 9 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

The Julia Child Foundation for Gastronomy and the Culinary Arts is locking horns with oven manufacturer Thermador over a marketing campaign that features Child. The foundation is suing BSH Home Appliances Corp., the manufacturer of Thermador ovens, because the company has used images and quotes from Julia Child on its website, in advertising, and on social media. Thermador's countersuit argues that its advertisments are simply stating a historical fact: Child loved her Thermador oven.

Read the whole story at Boston Globe »

Be the first to comment on "From Beyond, Julia Child Sues Thermador "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives