Unilever Planning To Launch Tea Cafes

Marketing Week , Thursday, August 30, 2012 9 AM
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Unilever Is testing a chain of branded cafes serving tea, according to a job spec for a global manager to lead the operation. Unilever owns Lipton, PG Tips, Lan-Choo and Irish tea brand Lyons. The company has had Bru World Cafe coffee shops in India under its instant coffee brand Bru. Unilever declined to provide any further details about the concept but it is due to launch in selected countries this year ahead of a global roll out from 2013, with full roll out expected by 2017, according to the job spec.

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