Hispanics Emerge As Core C-Store Consumer
The core convenience store customer is male, between the ages of 18 and 34 and blue-collar. And Hispanic. According to Leyhla Ahuile, senior analyst of multicultural reports at Mintel International Group, he shops at a convenience store at least once week. Those who are Spanish-language dominant spend more on non-gas purchases, while those Hispanic consumers who prefer to speak English spend more on gasoline.