Carat Retains BMW India
Carat Media has retained BMW India's media account following a multi-agency pitch. Said Christian Saffer, marketing director, BMW India, “India is a very important country in BMW’s global portfolio and we needed to ensure that we were getting the best that the market could offer in terms of media planning and buying." He said Carat stayed in the game because it "came up with solutions focused on our business needs and went beyond traditional media planning. We have worked with Carat for a number of years now and are delighted with the way they came in with a re-energized perspective on BMW’s media approach in India."