• by Nina Lentini  @Nina_Lentini, August 31, 2012

To energize and strengthen Acer’s global marketing organization, the Taiwanese company plans to engage Red Peak Group, a global marketing services firm, and appoint Red Peak Chairman Michael Birkin as its Chief Marketing Officer (CMO).  

Red Peak will assign Birkin and other Red Peak members to perform related marketing functions and services for Acer. And as CMO, Birkin will lead the global brand marketing team, and report directly to Acer’s chairman and CEO, beginning Oct. 1.