'LA Times' Names Agens Digital Sales SVP
In an effort to shore up its online sales staff, The Los Angeles Times Media Group on Monday named Brad Agens as its new senior vice president of digital sales.
Agens was most recently senior vice president of national sales for Gorilla Nation Media, a division of Evolve Media Corp., where he oversaw all domestic sales.
In his new role, Agens will report to Michael Tannourji -- who was just recently named executive vice president of advertising at LATMG.
For the entire sales team, the top priority is to “better capitalize on digital revenue and opportunities,” said Tannourji, who joined LATMG from Ernst & Young, where he served as a director of business development.
The company’s crown jewel, LATimes.com, currently boasts more than 16 million monthly unique visitors.
Among other opportunities going forward, Agens is particularly excited about mobile and other forms of new media.
Regarding the LA Times audience, Agens said: “They consume news on the go and embrace new technologies, which presents all sorts of interesting opportunities to create multiple screen-advertising solutions and to monetize mobile and social in new ways.”
Following similar efforts by The New York Times and other publishers, the Los Angeles Times rolled out a ‘metered” paywall earlier this year, which limits readers to 15 stories a month unless they shell out for a subscription.
In 2000, the Los Angeles Times was acquired by the Tribune Company, which filed for bankruptcy in 2008. Tribute Co. has recently sought to re-emerge bankruptcy, but remains bogged down in court battles.