• by Staff Writers , September 6, 2012

 

Stolichnaya® asked Swedish director Jonas Åkerlund to create three films to drive awareness and purchase intent for Stolichnaya®. All utilized slick visuals and originally remixed tracks. The videos underscored the “original people, original vodka” tagline with an edgy, surreal campaign. If Jackson Pollock designed for Venice Carnival, this is what it would look like. The work clicked with viewers, who drove 31 percent brand lift in purchase.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012