• by OMMA Editors , September 6, 2012

Samsung worked with Covario to ensure organic search had a significant influence on the redesign or on a new Web site. For the 2011 holiday season, an evergreen Black Friday page went up on the site, optimized for related keywords. By the end of season, the page acquired more than 400,000 Facebook shares and 7,500 back-links. The page remains on the site and continues to drive improvements. Post-launch, 23 sub-category pages resulted in 4.4 million organic visitors and 153,000 shop clicks. The campaign also drove a 43 percent increase in total traffic year-over-year, and a 227 percent increase in organic traffic year-over-year.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012