2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Campaign, UM, Xbox/Kinect
To build hype in advance of the release of Kinect Star Wars on XBox 360, UM got the spirit of the game right into users’ hands, creating a mobile app to display users’ Twitter and Facebook feeds, which was much more than the typical promotional skin. The feeds were turned into the classic “A long time ago in a galaxy far, far away” scroll. Not only were social media tools in hand so people could share their experiences, but so were simple functions to pre-order the game.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012