2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Fan Page, Anthem Worldwide, Michelob ULTRA
Love it, hate it, or indifferent to it, people on Facebook were taking to Timeline and learning what was possible with the redesign. Anthem seized on this to spread the word for Michelob ULTRA Light Cider. Using the visual nature of Timeline’s layout, a series of posts brought fans through the cider-making process. When viewed on ULTRA Light Cider’s page, the series of posts look like one cohesive and eye-catching infographic.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012