2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Fan Page, Hill Holliday, Cigna
To connect with its customers, Cigna Health Insurance and Hill Holiday launched the “Go You” hub. Through Facebook apps like “If You Really Knew Me,” fans engaged with both the brand and their friends, sharing what were the things that mattered to them most. Virtual events such as “The New Year's Non-Resolution,” videos, badges and other original content completed the integrated experience. In seven months, the page gained more than 70,000 followers and garnered millions of impressions.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012