2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Twitter, GSD&M, Zales
Rather than target guys with their pitches — as they do for much of the year — Zales set aside the weeks prior to Mother’s Day for a campaign targeting mothers. Under the #SuperMom hashtag banner, Zales invited Twitter-happy moms to banter about what makes them SuperMoms, share their favorite mom stories and discuss their ideal mom.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012