2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Widgets, Engauge & Cisco Systems, Cisco Systems
This widget is attractive, and employs the favorite time-waster of many — taking a quiz about themselves. You estimate, in hours, how much of your work day is spent streaming music, video conferencing, how many emails with attachments you receive, and in the end, the widget spits out a little infographic of how your cloud use should be apportioned. The “Learn More” button on this infographic sends you to Cisco’s cloud solutions, where you now presumably know more about what your business needs are from them. It’s good at showing people that you can have more than one cloud, and that it can be specialized for your needs, rather than the one all-encompassing cloud that most people think there is.